Friday, August 10, 2012

Bookstore

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All bookstores offer a variety of publications, which include art, entertainment, fiction, health, history, sports, travel, and etc. However, not all of these bookstores are exactly the same. Some offers good services with comfortable reading areas. Some offers special interests for consumers. In this paper, I compare and analyze one chain bookstore, Chapters, with one independent secondhand bookstore, Macleod¡¦s Books. I also discuss the physical aspects, the Canadian sections, and cooking categories from both bookstores. Lastly, I compare the top five bestsellers between Chapters and a local grocery store since there are no top five bestsellers in Macleod¡¦s Books.

I visited Chapters and Macleod¡¦s Books on October 6th, 00. Chapters is located on the intersection of Broadway and Granville in Vancouver urban area. It is flanked by restaurants, retail outlets, clubs, and coffee shops. Chapters attracts more customers by convenient transportation because there is a bus stop in front of the store. From the outside of Chapters, the view inside is impressive and magnificent. Windows go all the way to the floor to illuminate the interior clearly. Cashier and bestsellers are placed with wood tables and bookcases under high ceiling. It does utilize Starbucks in the back of the store with simple tables and soft couches, provides customers a rest area to sit and read. Elevator and escalator along the wall bring customers upstairs. Second floors contain books for different categories. Red tinted wood bookcases line in the order with thousands of publications. Books are classified by genres. The names of each classification hung from the ceiling and make it obvious for people to find each section. Each section is subdivided into subcategories first and the books in each group are alphabetically organized by author¡¦s last name for maximum efficiency when trying to find books. Major sections are fiction, nonfiction, history, cooking, and etc. They are divided into science fiction, fiction and literature, teen fiction, Canadian cooking, Chinese food, Canadian history, Japanese history, and etc. Hard cover books are more common in sections like cooking, history, travel, children¡¦s books, new fiction and nonfiction. Approximately 1/4 of the stock consists of hard cover books. In addition, there is a section especially for music, DVD, magazine, and Halloween commodities for holiday promotion. Chapters also offer good services and advices by online catalog search system and friendly employees. If a book is out of stock, the employees will check other Chapters¡¦ stocks and order for you.

Macleod¡¦s Books, a second hand bookstore, is located on the intersection of Pender and Richard in City Center. There are colleges and office buildings around the bookstore. The store is a little bit far from shopping areas. Therefore, it is not very popular compare to Chapters. The whole bookstore appears really old in its exterior and interior. Windows seem dusty, the door is worn, the tall bookcases and tables are old-fashioned. There are stacks of used books on the floor everywhere, and bookcases are lined very close to each other. Its vintage style gives you a unique feeling like you travel to the past century. Books are divided into sections by genres like poetry, fiction, history, cooking, and etc. Its genres are not as many as Chapters¡¦. Only big sections like history and fiction are divided into subcategories, for example, Canadian history and other countries¡¦ history. Books in each subcategory are organized by author¡¦s last name from A to Z. Books are not organized by any rules in small sections like cooking and design. According to the employee, Sarah, there are too many used books in the store that it would be impossible to organize them all into detail divisions, especially the store only carry one copy for most books. There are no special services like computer catalog, but friendly employees will give advices to customers. Compare with the layout of Chapters, customers have to spend more time on finding books in Macleod¡¦s Books. The hardcover books consist about 1/4 of the stocks, and some of them are collectable ones. If a book is not in stock, most likely the employee can¡¦t order it because their books are not published anymore.

Both Chapters and Macleod¡¦s Books have a Canadiana section. In Chapters, it is located obviously beside Starbucks and the escalator in the first floor. Most books in Canadiana section are displayed with hard covers on special designed shelves. There are different sections, which include local interest, regional features, award winners, local authors, recommended books, cooking and wine. It emphasizes on local interest and regional features for visitors to find out the beauty of our country. According to the employee, Julie, the purpose of Canadiana section is to promote Canadian culture and the books from local authors. Canadiana section in Macleod¡¦s Books emphasizes different books from what Chapters does. Its Canadiana section is located right at the entrance, and it is about 1/ of the stocks. Books are classified into Canadian poetry, Canadian fiction, and Canadian history. Unlike Chapters, Macleod¡¦s Books emphasizes Canadian literatures.




The cooking category in Chapters is quiet a big section, but it only occupies not even half shelf in Macleod¡¦s Books. In Chapters, cooking books are classified into subcategories like Jewish cooking, Indian cooking, Thai cooking, Canadian cooking and etc. Canadian cooking books are all written by Canadian authors and issued by Canadian publishers. About 10% of the cooking books are Canadian books. Most of them are set apart with the others in Canadian cooking, but some are mixed in with others if they specialize in some typical kind of food. For example, one or two Canadian books can also be found in other subcategories like Vegetarian. They are classified in Vegetarian instead of Canadian cooking because it mainly focuses on Vegetarian.



http//www.macleans.ca/culture/books/index



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