Friday, September 7, 2012

krispy kreme 2

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Krispy Kreme Doughnuts, Inc. is a branded specialty retailer of premium quality doughnuts. The doughnut retailer started its operation in 17 when Vernon Rudolph, the company founder, realized the opportunities that existed in the thriving local economy of the developing southeastern city of Winston-Salem. Today, Krispy Kreme has its headquarters in Winston-Salem and sells approximately .5 million doughnuts daily. It has expanded its operations outside the southeast to many metropolitan markets receiving a flurry of excitement from customers with each new store opening. With its stock prices 70 times projected 00 earning per share the company’s executive management realizes the need for strong strategies and high growth potential.

Krispy Kreme has a vertically integrated company structure that supports and profits from high-volume production and sale of high quality doughnuts and coffee products. The company’s business is driven by two complementing business units store operations, both company and franchise, and Krispy Kreme Manufacturing and Distribution (KKM&D). The company’s revenue is derived from the sale of doughnuts produced and distributed by company owned stores and franchise store operations. Krispy Kreme’s unique business model is comprised of the company’s retail stores, which are high automated and produces high-volumes of doughnut products sold through multiple sales channels. KKM&D has developed important operating competencies and capabilities that are used to support the company’s stores by providing strong product knowledge and technical skills, and by maintaining control of all critical production and distribution processes.

When determining a long-term direction or a strategy, it is imperative that the executive management of Krispy Kreme analyze their industry’s dominant economic traits. These traits will help frame the window of strategic approaches Krispy Kreme can pursue. The impact that these traits can exhibit on a chosen strategy could prove to be significant, and therefore, they need to be considered in the infancy of strategic planning.

Krispy Kreme is competing in a $4.7 billion doughnut industry, with Americans consuming 10 billion doughnuts annually (statistics from 18 and 1). The industry is dominated by Dunkin’ Donuts, which has proven to be Krispy Kreme’s main competitor. Dunkin Donuts dominated the industry in 1, possessing nearly 77 percent of the U.S. market and pulling in $.1 billion in total U.S. sales. No other doughnut chain had as much as 10 percent of the market share at this time.




Krispy Kreme’s competitive rivalry is worldwide. Of its chief competitors, Dunkin Donuts and Winchell’s Donut House have chains globally. Dunkin Donuts has 5,00 stores worldwide with ,600 in the U.S, while Winchell’s has just 600 stores located in 10 states west of the Mississippi and in countries such as Guam and New Zealand. Tim Hortons are located in both the U.S. and Canada. There are 1,00 Tim Hortons stores in Canada and only 10 locations in the U.S. LaMar’s Donuts is a small rival with locations only in the U.S. With its purchase by Franchise Consortium International in 17, there are plans in the works to open 500 new stores by late 004.

When looking at the product life cycle of the doughnut for this industry, I believe that the doughnut is in the mature stage of its life cycle. It seems as if its sales have stabilized and that survival will be for those retailers who can differentiate their product and brand image. Price wars and intense competition are present in the industry and the market appears saturated, leading many smaller producers to exit the market due to poor profit margins.

Krispy Kreme customers consist of people of all ages, races, and gender. The increasing domestic and world population provides significant opportunities for the doughnut industry to increase sales. Increasing work opportunities are resulting in continuous shifts in population to different geographical areas, both locally and globally. As the population is showing a growing trend from traditional ways of eating to more non-traditional ways, this gives rise to the growth in different needs and consumption patterns, especially in the populations approach towards fast foods. This could be an encouraging sign for Krispy Kreme.

In the doughnut industry very few organizations have tried to strengthen their competitive position with vertical integration. Krispy Kreme has established sizable cost savings, as well as alleviated the uncertainty of being dependent on suppliers for the crucial components needed to stay in business through backward integration. Their major competitors are all solely in the production and retail of coffee and baked goods.

Many retailers in the doughnut industry have several distribution channels. The larger establishments, such as Krispy Kreme, Dunkin Donuts, and Tim Hortons have distribution centers that supply the stores with essential supplies in core areas of their business. In addition, some retailers use supermarkets, convenience stores and other retailers as channels for distributing their products.

When looking at the barriers to enter into this industry, I believe that there are moderate barriers that exist. Capital requirements to construct a retail operation or franchise territories can range as high as $5 million. Experience and proven organizational capabilities are necessary to compete in this industry.

The globe is becoming smaller and smaller with every passing day thanks to technology. Technology has given many nations better standards of living, better businesses, and most importantly much healthier lives. New and more innovative equipment is available for producing doughnut products. The implementation of the latest technology in all business aspects, e.g. manufacturing, administration, finance, marketing, gives this industry unlimited opportunities to enter new markets and meet the demand of both existing and new customers.

The product characteristics in the doughnut industry are highly homogeneous. The products of different producers are essentially identical, where many buyers perceive little real difference from seller to seller. However, avid consumers of doughnuts tend to be brand loyalist and aware of product differentiations.



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Sunday, September 2, 2012

Economic Growth

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ECONOMIC GROWTH

EXAMINE AND ACCOUNT FOR AUSTRALIA’S PRESENT GROWTH RATE

Australia’s present growth rate is one of the highest in the world; in fact its average annual growth rate is higher than the average growth rate of the world.

Economic growth is when an economy produces more goods and services in a given year than in the previous year. But to find real economic growth (increase in real GDP), the effect of inflation must be taken out of account.




In the June quarter of 00 Australia’s economy grew by a minute 0.1%, the lowest since the December quarter of 000. Over the year the economy grew by %.

As one can see from the above graph, the rate of economic growth has gradually been slowing down after a sharp increase in the year 001.

As you can see on the table to the right (extracted from the RBA’s Statement on Monetary Policy, 10/11/0, page 1), the components of the Australian economy grew very quickly for the year to June quarter of 00, but the decrease in Net Exports resulted in a lower growth of %. The main reasons for why Net Exports fell so sharply are because

• Farm GDP has had negative growth of -.1%. This has resulted in less agricultural exports.

• A weak global economy has resulted in a decline in the purchasing of Australian exports.

• The increase in the Australian dollar has resulted in our exports becoming more expensive and so countries buy less.

So as one can see, the domestic economy grew very strongly but the negative growth in the net exports sector resulted in a much lower growth rate.



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Saturday, September 1, 2012

Roman art

We are ready to represent the best custom paper writing assistance that can cope with any task like Roman art even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Roman art in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.



Roman Art

The Emperors and Customs of Roman Art

Art is everywhere, even if we do not realize that. The way we dress, where we live, and what we believe are all influenced by our surrounding. Romans were collectors and admirers of Greek art. The art from Greece was brought to Rome, and changed by the Romans. Roman art is divided into four major categories that are; “portrait sculptures, paintings and mosaics, relief sculptures, and statues” (Art and Text in Roman Culture 17). In the two pieces described bellow two of this characteristics are (relief sculpture and statues) used to represent and remember their emperors and Gods.

Sculptures were one form of art in which the Romans used to describe their emperors and Gods. Many statues of people were made into an ideal form, although some represented a persons characteristics or a moment of their life. Roman culture had many successful emperors. The five most famous were Nerva, Hadrian, Trajan, Marcus Aurelius, and Antoninus Pius. Those five emperors gave Rome an era of great stability. Marcus Aurelius was a successful military commander, but not all the emperors were seen as “good emperors”. Unfortunately, he was succeeded as emperor by his son Commodus, who within in only twelve years destroyed the government his




predecessors had so carefully built. Commodus was a man “lacking political skill, administrative competence, and intellectual characteristic” (Commodus, an emperor at the crossroads 16) and were those characteristics that brought the empire of Rome down in such a short period of time. Commodus dedicated himself “to luxury and frivolous pursuits” (Art History Book). The sculpture from the book of “Commodus as Hercules,” is a reflection from his character. The sculptor’s perceptive “model and expert drill work exploit the play of light and shadow on the figure and bring out the textures of the hair, beard, facial features, and drapery” (Art History Book). The sculpture expresses the fantasy of life and movement, but it also captures its subject’s flaw.

The sculpture of “Commodus as Hercules” was made of marble and height 46 1/. This emperor was considered to be insane and he even believed to be the reincarnation of Gods such as Hercules and the incarnation of the God Jupiter. He even got to the point where he ordered the months of the Roman year to be renamed after him and changed the name of Rome to Colonia Commodiana. In the sculpture the emperor is portrayed as Hercules, decorated with references to the hero’s “his club, the skin and head of the Nemean Lion, and the golden apples from the garden of the Hesperides” (Commodus, an emperor at the crossroads 14).

The emperors and Gods were also represented in other ways and change through out the time. During this period of time their funerary practices changed from cremation, to using sarcophagus. Like the Etruscans, the early Romans generally cremated their dead, and they placed the ashes in special cinerary urns or vases. It was around 100 AD that cremation was replaced by inhumation as the standard burial

custom in the Roman Empire (A Roman Life 57). Although they had already existed elsewhere for centuries, marble sarcophagi decorated with bas-relief became a

characteristic Roman art form. Sarcophagi from the western empire, and more specifically from Rome, were carved on three sides, the fourth sides were carved. Most sarcophagi used relief sculptures which were “carved into large pieces of stone, and used to decorate pediments, cella walls of temples, and the interior and exterior of various buildings” (The Roman Empire 115). There are two types of relief sculptures. One is a pictorial frieze, which is “an unbroken representation of one or more mythological or historical events. The other is an image, consists of a self-contained representation of an act, an occurrence, or event relating to the deeds of military figures” (The Roman Empire 1).

Because Rome was heavily influenced by Greek culture, characters and situations from Greek mythology were common subjects on sarcophagi. Portrayed on one sarcophagus is the myth of “the Return of the Body of Meleager to Kalydon” and uses a pictorial frieze kind of relief. This sarcophagus, a coffin carved, was made to hold the body of a wealthy Roman.

According to the myth, the sarcophagus relates a famous story about the death of the young prince, Meleager. At his birth the Fates decreed that Meleager would live only as long as a log in the fire remained intact. After hearing this, his mother Althaea, rescued the log from the fire. Meleager grew up and became a famous hunter. Unfortunately, during one incident he killed his uncle during one argument. When his mother found out about the dead of her brother, she took the log from its

hiding place and threw it into the fire. Meleager began to weaken until finally he died. Althaea grieved for the son that she had given both life and death (Museum of Art).

As we can see both the sarcophagus and the Statues are essentially antiquitys marble objects. They both portrait the life of important people, Gods, and emperors during the Roman period. Both, in the sarcophagus of “the Return of the Body of Meleager to Kalydon” and in the statue of “Commodus as Hercules” the main characters are visualized as strong male figures, with most of their body uncovered.

In conclusion, the Roman Empire was influence by the Greek culture, and became the great empire we know today. By using four major styles that are, portrait sculptures, paintings and mosaics, relief sculptures, and statues, the Romans were able to create their on architecture. When studying the pieces of “the Return of the Body of Meleager to Kalydon” and “Commodus as Hercules” I was able to find some similarities between those two, but most of all the way they relate to each other, and the influence they had on their emperors. Romans were more focused on their emperor during this period of time, and it was by using styles like relief sculptures and statues that they were able to demonstrate that.



Mind that the sample papers like Roman art presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!