Financial Statement Analysis

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The financial summary provides a statistical summary of the past and complements the company-specific analysis. A financial statement analysis of a company begins with the assumption that the statements are not misleading or fraudulent. Although, with publicly traded stocks, a CPA is required to supervise the statements, firms have flexibility in their use of accounting methods. This may exaggerate or inflate earnings in audited data. The analyst who is studying the historical data aims at preparing an estimate of current earnings power. This is used as a platform for future earnings projections.

An analyst should start with raw material including, the income statement, the balance sheet, the statement of cash flows, and possible footnotes to the data. Then, four primary tools are used for the evaluation of corporate performance. These are, absolute amount change, percentage changes in growth, common size percentage statements, and financial ratios, and should be used over a three-to-five year period.

Sustainable competitive advantage allows one to determine how the firm accrues sales and earns profits. There are three basic strategies outlined in SCA. These are low costs, differentiation, and focus. Maintaining a competitive advantage is essential to the corporation’s survival and should be pinpointed when considering buying a stock. study of a firm’s operations and finances and outlines the structuring of a company specific analysis. This begins to focus ones research on the attributes of a single stock. The first step of the analysis begins with a descriptive and analytical review of the company’s business. The business review along with the historical financial analysis provides the basis for financial projections to be made. The financial projections are a great determinant of valuation




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