Thursday, April 19, 2012

Business to Business

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In preparation for a new business to business future, the doors have opened for the emergence of ERP (Enterprise Resource System), which was once thought to be on the verge of extinction. Many companies such as Procter and Gamble Co. are utilizing their integrated Enterprise Resource System to view their complete inventory lists in their supply chain. By having an integrated ERP system they are making a better strategic decision, which helps them implement more effective business decisions.


The resurgence of popularity for ERP has persuaded many companies to try and capitalize on its monstrous comeback. In keeping with the trend, People Soft Inc. is scheduled to introduce 4 new product lines that are aimed at Supply Chain Management (SCM) and Customer Relationship Management (CRM). People Soft is expected to roll out a procurement package designed for service industries, not to mention their new customer-facing products, such as sales and marketing applications, and a call-center support application. To keep up with the increasing market demand, ERP vendors are claiming that they can provide modular applications with measurable return on investment (ROI) almost as soon as their product goes into production. This is very enticing for many large companies. As the integration market has evolved vendors have begun to create modules for implementation.


Building a B-to-B marketplace starts with understanding where value is created. The next step is to capture that value by creating substantial liquidity from both information as well as transactions. Many markets are finding transaction fees an impediment to increasing their trading volume. The surge of creativity in solutions for B-to-B e-commerce has led to net market makers, and now to models that facilitate one-to-one commerce. Given this new century of the internet, it’s important for the companies building new solutions to clearly understand the sources of value they intend to create, and in particular how they will capture some of that value. Since much of this value flows from information about transactions, successful companies must be creative in how they capture this information, and provide either a broad range of online transaction types, or develop a mechanism to capture offline transactions. The more successful companies in the markets will be those that can articulate how they create value and then demonstrate the reality of that vision through the internet.


The generation of B-to-B marketplaces with the internet is more focused on partnering with suppliers for direct material purchasing in order to remove inefficiencies from the entire product development and delivery process. Vendors are flocking to the supply-chain management space to offer software that often dramatically shifts the traditional buyer/supplier interaction from a distant, adversarial association focus on price negotiations to an intimate relationship focused on collaboration. Solutions are intended to allow buyers to whittle away at inventory and improve manufacturing efficiency by providing visibility of what’s going on up and down the supply chain. With the internet, it provides better Supply-chain collaboration connection between enterprises and the suppliers. E-marketplaces are just the first step in a movement that will leverage the internet to make supply chains more flexible, better integrated, more efficient and much speedier. Within a few years, B-to-B marketplaces will be integrated with traditional supply chains creating virtual supply integration (V-SCI).


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There are five key areas where the internet improves efficiencies across the supply chain


• Decreases procurement costs. Buyers aggregate suppliers catalogs online, decreasing the time and costs to requisition products and reducing processing errors.


• Reduces product development cycle times. Suppliers and manufactures can share information at a single point-of-contact in real-time.


• Streamlines inventory management. Shared knowledge across the supply chain makes build-to-order manufacturing easier.


• Creates new market opportunities. Suppliers gain exposure to more potential customers.


• Improves customer service. New web-based technologies-e-mail response management, web collaboration and chat-complement voice based customer relationship management tools.


The goal is to get all of the suppliers to use the same transaction methodology. Successful integration of suppliers and back-office systems is perhaps the most crucial and most difficult aspect of supplier collaboration. Issues such as moving away from traditional payment mechanisms to real-time settlement for transactions and swapping batch-oriented transactions that a company processes several times a week for real-time purchases, changes the rules with an organization. In most industries, 80 percent of purchases occur between long-term partners, much of it under contract, so this one-to-one trading model is also likely to have more rapid adoptions than a many-to-many marketplace model that does not focus on creating value. So it’s important for the suppliers themselves to keep up with this methodology.


References


Information’s Competitive Edge, Information Week, Feb 8, 1


By Ralph Szygenda


B-To-B E-Commerce Where is the Value?, E-Commerce News, July 1, 000


By Ken Berryman, Bertil Chappuis, and Tracy Tefertiller


Supply Chain Management Provides Benefits to Enterprises, InfoWorld, April 0, 001


By Heather Harreld





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